Google Local Services Ads
Turn local searches into real conversations.
Setup and management for eligible service businesses that want a clearer path from Google searches to calls and messages.
A Different Kind of Google Ad
Designed around local service leads.
Local Services Ads are a separate Google program for eligible service categories and markets. Placement, screening, billing, and lead handling work differently from standard search campaigns, so careful setup matters.
We confirm whether the program is available for your category and market, explain the current verification requirements, and set realistic expectations before recommending it.
What Cassini Handles
Help from application through ongoing lead review.
Cassini helps organize the setup, improve the profile, manage the budget, and review the leads so you are not navigating the program alone.
Eligibility and verification guidance
We confirm program availability and help organize the business information and documentation Google requests.
Profile optimization
We improve service details, coverage areas, hours, photos, and other profile information that customers may use to choose.
Budget and lead management
We monitor delivery and lead volume, then adjust settings within the controls Google makes available.
Lead-quality review
We help distinguish useful inquiries from poor-fit contacts and follow the current process for eligible lead credits when available.
When Local Services Ads Fit
A strong option for eligible service providers.
- Your service category is currently supported in your market
- The business can complete Google verification requirements
- Calls and messages can be answered promptly
- Reviews and profile information accurately reflect the business
- A qualified lead has enough value to support the expected cost
Common Questions
Know what to expect.
Does every local business qualify?
No. Availability depends on the service category, location, and current Google requirements. We verify eligibility before planning around the channel.
Is this the same as Google Search advertising?
No. Local Services Ads use a separate program, profile, eligibility process, and billing model. Some businesses use one channel, while others benefit from both.
How long does verification take?
Timing depends on the category, documentation, and review requirements. We help keep the submission organized, but Google controls approval and timing.
Do I have to pay for every contact?
Google determines which contacts are billable and which may qualify for a credit under its current policies. We review lead quality and help follow the available process.
Check Eligibility First
See whether Local Services Ads fit your business.
Tell us your service category and coverage area. We will help you understand availability, requirements, and the practical next step.
Book a Free Discovery Call →