Frequently Asked Questions
Find answers to commonly asked questions about our products and services.
I’ve tried ads before and they didn’t work. Why will this be different?
Most “failed” ads happen because they were set up and forgotten. We don’t just “turn on” ads; we actively manage them every week. We also look at the big picture—making sure your website and your reputation are ready to handle the new customers we send your way.
How much do I need to spend on ads?
The beauty of digital marketing is that you’re in control. We work with you to find a “sweet spot” budget that makes sense for your business size. Whether it’s $10 a day or $100, we focus on making sure every dollar is working to bring someone through your door.
Do I really need to be on Facebook or Instagram?
If your customers have a phone in their pocket, the answer is yes. Even if they aren’t looking for a “barber” at that exact second, a great video of a fresh fade scrolling through their feed reminds them it’s time for a haircut. It’s about staying “top of mind” in your neighborhood.
What is ‘PPC’ anyway?
It stands for “Pay-Per-Click.” It means you only pay Google when someone actually clicks on your ad to visit your website or call your shop. If they just see your name but don’t click, you don’t pay a cent. It’s the most honest way to advertise.
Isn’t texting customers a bit… much?
Not if you do it right! We focus on “VIP” lists. Think of it as a digital “loyalty card.” People love getting a text that says: “Hey, we have a table open for you tonight” or “Flash sale at the gallery today.” It’s the fastest way to turn a one-time visitor into a regular.
Do I have to write all these emails and texts myself?
Nope. That’s what we’re here for. We handle the writing, the scheduling, and the sending. You just handle the customers when they show up.
Why the name Cassini?
In history, Cassini was a mission sent to explore and send back clear signals from far away. We do the same for you: we navigate the “space” of the internet to make sure your business sends a clear, strong signal to your local community.