Google Local Service Ads
Get the Google Guaranteed badge and show up above the search results with Google Local Service Ads. Cassini Digital manages LSA campaigns for South Florida local businesses – you pay for leads, not clicks.
The #1 Spot on Google – Above the Ads, Above the Map
When someone searches for a local service on Google, the very first thing they see – before the ads, before the map, before any organic results – is the Google Local Service Ads section. These are the listings with a green checkmark and the words ‘Google Guaranteed’ or ‘Google Screened.’
That badge is powerful. It tells customers that Google has verified your business, which instantly builds trust – especially for service-based businesses where people are inviting someone into their home or making a significant purchase.
Cassini Digital manages Google Local Service Ads for local South Florida businesses, helping you get verified, get listed, and get leads.
What Are Google Local Service Ads?
Google Local Service Ads (LSAs) are a pay-per-lead advertising format offered directly by Google. Unlike traditional Google Search Ads where you pay per click, with LSAs you only pay when a customer contacts you directly through the ad – a phone call or a message.
LSAs appear at the very top of Google search results and include your business name, rating, years in business, and a direct call button. They’re especially effective for service-based businesses.
What Cassini Digital Handles for You
Google Verification & Setup
Getting approved for LSAs involves background checks, license verification, and insurance documentation. It can be a frustrating process to navigate on your own. We make sure your application is complete and accurate the first time.
Profile Optimization
Your LSA profile is what customers see before they call. We optimize it to showcase your best reviews, highlight your services, and make sure the information Google displays is accurate and compelling.
Budget & Bid Management
We set and manage your weekly budget so you’re getting the right number of leads at a cost that makes sense for your business. If lead quality is inconsistent, we dispute invalid leads with Google on your behalf.
Review Strategy
Your Google review rating directly impacts your LSA ranking and conversion rate. We’ll give you practical guidance on how to consistently collect more 5-star reviews from happy customers.
Who Qualifies for Google Local Service Ads?
• Home services: plumbers, electricians, HVAC, roofers, locksmiths, and more
• Health & wellness: chiropractors, dentists, therapists
• Professional services: law firms, financial advisors, real estate agents
• Education: Tutors, Driving Instructors
• Pet services: groomers, dog trainers, pet sitters
• And many other categories – we’ll confirm your eligibility
Frequently Asked Questions
Costs vary by industry and location. You set a weekly budget, and Google charges you per verified lead. In South Florida, lead costs typically range from $20 to $100+ depending on your category. We’ll give you a realistic estimate based on your specific business.
The verification process typically takes 1 to 4 weeks depending on your industry and how quickly documentation is submitted. We help you move through it as fast as possible.
You don’t have to pay for invalid leads. Google has a dispute process, and we handle those disputes on your behalf so you’re only paying for legitimate customer contacts.
No – LSAs are a completely separate program. You can run them on their own or alongside your existing Google ads. We’ll help you figure out the best approach.
Get the Google Guaranteed Badge Working for You
Google Local Service Ads are one of the most powerful tools available for local service businesses – and most of your competitors still haven’t set them up properly. Now is the time to get ahead.